Publish your events, products, and services directly to Google Search and Maps – the content will appear in both Google search and maps results.
Posting through Google My Business you can now publish events, products, and services to Google Search and Maps. By creating posts, you are able to place your content in front of customers when they find your business listing on Google – in the search and maps results.
This is an opportunity to give your business extra exposure to your potential customers and furthermore, increase your profile against your competitors who aren’t quite as savvy as you. And, if you’re like me, you want to take advantage of everything you possibly can to get ahead of your competition.
Posting to your Google Business page is simple. Go to your Google My Business account and click on ‘Posts’ on the left-hand-side menu when you are in your Google business listing. Alternatively, you can also access it by clicking here to post.
You should see in your navigation a link to ‘Posts’ that looks like this:
When creating your post you are given several options: upload an image, write text (up to 300 words) or add an event title (with start and end dates and times). Users can also add call-to-action buttons which include ‘Learn more’, ‘Reserve’, ‘Sign up’, ‘Buy’, or ‘Get offer’.
It will look like this:
As Google states: ‘Posting through Google My Business lets you publish your events, products, and services directly to Google Search and Maps. By creating posts, you can place your timely content in front of customers when they find your business listing on Google.’
Posts will show up in both Google search and maps results. Once you’ve published a post, it will appear to customers on Google Search and Maps for 7 days. To ensure that posts are timely, they’re removed from the default view after 7 days (or when the event date the post referenced has passed). However, a historical view of posts is shown under the ‘Posts’ tab on mobile.
Here is an example of how Google Posts come up in search:
Stuart is owner of creative and marketing agency Creative Sprout.