Which website project l level is right for your firm
Every professional firm needs a credible website
Though, not every firm needs the same depth of strategy, content, functionality or ongoing growth support.
A small advisory practice with a focused service may need something very different from a larger firm serving several audiences, operating across multiple locations or competing for visibility nationally.
Our website projects are therefore built around three broad standards.
These are not rigid packages. They provide a useful starting point for understanding the likely scope, investment and level of strategic input your project may require.
Credibility Foundation
A professional website that gets the essentials right.
Typically from £5,000
This level is designed for established firms that need a clear, credible and professionally presented website without unnecessary complexity.
It provides the foundations needed to reassure prospective clients, support referrals and accurately represent the quality of your business.
A Credibility Foundation project may include:
- Positioning and messaging guidance
- A focused website structure
- Professionally designed core pages
- Mobile and accessibility considerations
- Compliance-conscious content presentation
- Clear enquiry journeys and calls to action
- Essential technical and on-page SEO
- Analytics, security and cookie consent setup
- Training and post-launch support
This may be the right level when:
- Your services are relatively focused
- You serve one main type of client
- Most new business comes through referrals
- You need a significant improvement without a large or complex website
- Your priority is presenting the firm clearly and professionally
Authority Website
A deeper website that communicates expertise and strengthens your market position.
Typically £7,500 to £15,000
This level is for firms whose website needs to do more than provide reassurance.
It is designed to demonstrate expertise, explain a broader range of services and help different audiences find the information most relevant to them.
An Authority Website project may include:
- Detailed discovery and strategic planning
- Stronger positioning and value proposition development
- Audience-specific journeys
- A broader service and expertise structure
- Adviser, team or location pages
- Case studies, resources or insights
- More extensive copywriting support
- Search-led content planning
- Conversion-focused calls to action
- Integrations with relevant business systems
- A structured post-launch growth plan
- You serve several audiences or client types
- Your services need more explanation
- You want to compete for valuable search terms
- Your expertise is not currently visible online
- The website needs to support referrals, marketing and business development
- You want the site to become an active growth asset
Market-Leading Platform
A substantial digital platform built around long-term authority and growth.
Typically from £15,000
This level is intended for ambitious firms that want to establish or reinforce a leading position within their market.
The website becomes a central business platform rather than a standalone brochure. It may support marketing, recruitment, thought leadership, multiple teams, locations or specialist areas of expertise.
A Market-Leading Platform project may include:
- Extensive strategic discovery
- Brand, positioning and messaging development
- Complex audience and user journey planning
- Large-scale content architecture
- Specialist service, sector and location hubs
- Adviser or team profile systems
- Resource libraries and insight centres
- Advanced search and filtering
- Custom functionality or integrations
- Detailed SEO and content opportunity research
- Conversion and performance measurement
- Ongoing optimisation and growth support
This may be the right level when:
- You operate across multiple markets, locations or specialisms
- You want to become a recognised authority in your sector
- Organic visibility is an important commercial objective
- Your website must support several areas of the business
- You have substantial knowledge, expertise or resources to showcase
- You see the website as a long-term investment in the value of the firm
Not sure which standard you need?
You do not need to define every page or feature before contacting us.
The most useful starting point is to consider what the website needs to achieve, who it needs to serve and how important it will be to the future growth of your firm.
During our initial conversation, we can help identify the most appropriate level and shape the scope around your priorities.
The final proposal will reflect the strategy, content, functionality, compliance considerations and level of support required.
Strategy, design and delivery in one place
Every project starts with understanding your firm, your clients and what the website needs to achieve. From there we handle positioning, content structure, design, build and launch as a single integrated piece of work.
You work directly with us throughout. No account managers, no handovers, no process that takes longer than it should. Most projects run between four and eight weeks from brief to launch.